I was at a convention of my branding and marketing peers this week. I paid fortunes of money to listen to the following GEM’s. These were taken from the speeches of the presenters.
I am new to blogging and due to my lack of knowledge regarding defamation and other legalities, I will not name any of the parties.
Suffice to say some were marketing directors, others top in their field of marketing.
“Green, is only important if customers think it is”
“As we all know the consumer is not very stupid and they woke up to the fact that there was little value”
“We gotta hijack events”
“Get me into the ASA!”
“What we strive for is a situation where people have an unreasonable love for a brand”
”Most ad creative people want to work on Nando’s otherwise they have not contributed creatively to South Africa”
Where do I begin to tear apart such comments. All made by industry leaders in our South African economy. If some of these comments resonate with you and you hold such statements as true then please help me here.
In my world its a little different.
Green is important. Fuck what the consumer thinks
If you know the consumer is not very stupid then why don’t you acknowledge it in the first place. Treat her with respect.
Hijacking is for terrorists
The Advertising Standards Authority has become an ad award generating body
An unreasonable love for anything leads to psychopathic behaviour
Call me old fashioned, but to contribute to the creativity of the land some may argue that commerce is only one arena.
Or perhaps I am just an astute Gemologist!
